Sending a Direct Mail Piece?

There is quite a bit to know when designing a direct mail campaign. But it can be broken down into four main sections (not necessarily in this order): First you need to know your target market. Second; you need compelling content. Third; a reason for them to respond. And fourth; you need a marketing piece that will get their attention.

USPS Postage and Regulations

If you've ever sent a direct mail campaign before you know how expensive it can be... even with bulk mail rates! So before you decide on what type of piece you want to send, you may want to consider size and weight of your piece. You can find out more information on business mail at

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EDDM Mailings

Every Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. Just create your mailpieces however you like, then select postal routes and pay for postage online. Next, bring your mailing to your local Post Office™ for delivery to every household on your chosen routes.

You can find out more on EDDM (Every Door Direct Mailing) by clicking here.